中文Xerox, widely expected to re-enter the Australia and New Zealand market next year, has unveiled a refreshed production-print portfolio spanning inkjet and toner. The headline launches are two new inkjet presses and a successor to its six-colour Iridesse toner press, all wrapped in an end-to-end ecosystem of workflow automation, media expertise and lifecycle services.
Terry Antinora, president of Global Production Print Services at Xerox, framed the strategy around profitability rather than volume. “We’re giving print providers a complete inkjet portfolio, embellishment, intelligent automation, and AI-powered tools that help them grow, differentiate, and win,” he said. “Everything we’re launching is designed to improve customer profitability – not just increase print volume.”
The Xerox Proficio Jet CS1100 is a B3 cut-sheet inkjet press rated at up to 300 images per minute. New Xerox-developed printheads and a high-definition ink formulation deliver 1200 x 1200 dpi with 2-bit variable-drop imaging for precise dot placement. A scalable drying architecture supports media up to 350 gsm, including coated stocks, which lets providers shift transactional, direct-mail, graphic-communications and commercial work onto one press without sacrificing quality. It is scheduled for release in about a year.
The Xerox Proficio Jet CF1200 is an industrial continuous-feed inkjet press reaching up to 160 metres a minute at 1200 dpi within a compact 8.5 metre footprint – Xerox calls it the smallest 20-inch press in its class. It handles four million to 30 million Letter/A4 impressions per month, aimed at high-volume providers that need more capacity and better margins. It is due in the first quarter of next year.
Replacing the Iridesse, the Xerox Proficio PX700 FLX is a graphic-arts production press at up to 120 pages per minute, supporting up to six colours inline at rated speed. A new Fluorescent Green specialty toner expands the colour range and, paired with Fluorescent Pink, improves RGB accuracy. Intelligent automation reduces operator intervention and lifts consistency, enabling differentiated, high-value applications. It arrives in the second quarter of next year.
Xerox has also refreshed the Proficio PX300 and PX500 with new Beyond CMYK and fifth-colour options including Gold, Silver and White, opening metallic effects and printing on dark and transparent media. The PX300 now includes the Xerox PredictPrint Media Manager, which uses AI-assisted cloud intelligence to simplify media setup and stabilise colour.
The subtext is geographic. Xerox has not operated in Australia since its Fuji Xerox joint venture with Fujifilm ended five years ago. A return to ANZ with a modern inkjet-and-toner story – rather than the legacy copier image – would reshape a market where Canon, Ricoh, Konica Minolta and HP Indigo all compete hard. The Proficio naming and the emphasis on embellishment and automation suggest Xerox wants to be read as a production-print vendor, not a document company.
For ANZ print providers, the practical question is local support and supply. A strong press portfolio means little without service networks, demonstrations and financing. If Xerox rebuilds those, the CS1100 and CF1200 could appeal to commercial printers wanting to bring direct mail and transactional work in-house, while the PX700 FLX targets the graphic-arts shops chasing specialty colour.
The AI-assisted media manager and the “intelligent automation” language also reflect a broader industry trend: vendors competing less on raw specs and more on how little skilled labour a press needs to run well. With labour tight across print, that may be the smartest part of the pitch.
Whether the ANZ comeback lands cleanly will depend on execution, but the portfolio itself is coherent: cut-sheet and continuous inkjet for volume, a six-colour toner flagship for value-add, and AI tooling to keep it all running. That is a credible platform for a re-entry.
Source: Print21 – “Xerox launching inkjet and toner presses” by Wayne Robinson (2 October 2026).
The return of a major vendor tends to sharpen competition and pricing, which ultimately helps print providers by widening choice and forcing every supplier to prove the value of its automation and service. In ANZ, the production-print field is already crowded with Canon, Ricoh, Konica Minolta and HP Indigo, so a Xerox re-entry will be watched closely by dealers and customers alike. The Proficio naming and the heavy emphasis on embellishment, intelligent automation and AI-assisted media setup suggest Xerox wants to be read as a modern production-print vendor rather than the legacy copier brand of memory. The real test will be local: a strong portfolio means little without a rebuilt service network, demonstration centres and financing. If Xerox restores those, the CS1100 and CF1200 could appeal to commercial printers eager to bring direct mail and transactional work back in-house, while the PX700 FLX targets graphic-arts shops chasing specialty colour. Either way, more credible competition is good news for printers weighing capital against capability.
Fluorescent specialty toner is a shrewd differentiator, because eye-catching colour is one of the few levers printers can pull to justify premium pricing on high-value graphic-arts work.
