中文Peacock Group is expanding its Victorian operations with a purpose-built 8,000 square metre facility in Dandenong South that will bring its Peacock Bros. and insignia businesses under one roof. The move increases the group’s combined warehouse and production footprint by about 66 per cent and adds roughly 56 per cent more production space, a significant step for a business that has grown through a mix of organic development and acquired capabilities.
Around 150 employees from the two businesses will progressively relocate to the site, creating a shared Melbourne base for teams currently split between Knoxfield and Oakleigh. The shift happens in stages: staff based at Knoxfield move first, followed by the Peacock Bros. Oakleigh team in early 2027. Peacock Group plans to officially open the new facility and its Solutions Centre in the first half of 2027.
Ryan McGrath, CEO of Peacock Group, described the project as the result of a deliberate search for a site that could support people, operations and longer-term plans. “Bringing our Oakleigh and Knoxfield teams together is a significant step forward for Peacock Group and for how we work together as one team,” he said. “We’ve taken the time to find a site that works for our people and our current operations, while giving us the space and flexibility to support where we want to take the business in the future.”
Peacock Bros. and insignia already operate as established businesses within the group, but McGrath argues the shared location lets their teams work more closely and gives customers easier access to the group’s broader end-to-end offering. “Peacock Bros. and insignia have established teams and expertise, and the new facility gives us an opportunity to bring those strengths closer together in a way we haven’t been able to before,” he explained. “It will create a larger, more modern environment for our teams, with better facilities and more space for our growing operations.”
The group’s reach is wide. Alongside AMR Hewitts PrintPackaging, Peacock Group provides solutions spanning industrial coding and marking, printing and labelling, mobile computing, identification and tracking, colour labels and packaging, and software. That breadth is the real reason for the consolidation: customers increasingly want complete solutions rather than separate products.
The centrepiece of the new site is the Peacock Group Solutions Centre, a purpose-built customer experience space showcasing the full range of group capabilities. AMR Hewitts will keep operating from Tullamarine, but its packaging solutions will be demonstrated as part of the centre. Visitors will be able to see technologies in action and understand how the group’s capabilities combine into end-to-end answers.
McGrath pointed to a clear shift in how customers buy. “Customer conversations have increasingly shifted from individual products towards complete solutions,” he said. “They want to understand how technologies such as mobile computing, barcode scanning, printing and labelling, coding and marking, RFID, software and data capture can work together across their operations.” The Solutions Centre, he added, gives the group a practical way to demonstrate that capability and help customers find the right combination.
The centre will serve industries including manufacturing, warehousing, transport and logistics, retail, food and beverage, pharmaceutical, beauty and healthcare, and it will give Peacock Group a dedicated space to collaborate with technology partners. For a business whose value proposition is increasingly about integration, a showroom that proves the integration is a logical investment.
The relocation is not just real estate. It is a statement that Peacock Group sees growth in bundling coding, labelling, printing and software into single workflows for its customers. Consolidating two long-established teams into one modern campus should shorten internal handoffs, deepen cross-selling and make the “one team” message real. If the group executes the 2027 opening cleanly, the Dandenong South facility could become a template for how mid-sized Australian print and identification businesses scale without losing the service depth that earned them their reputation.
Source: Print21 – “Peacock expands into new 8000sqm facility” by Wayne Robinson (2 October 2026).
Facility investments of this scale usually signal a confident medium-term view, and Peacock’s bet on a combined campus reflects a belief that integrated identification and print services will keep winning share from piecemeal suppliers. The Australian market has seen steady consolidation among print and labelling businesses, and bringing Peacock Bros. and insignia under one roof is a logical next step for a group that already spans coding, marking, labelling, printing and software. The Solutions Centre is the cleverest part of the plan, because it turns the consolidation into a sales instrument: customers can see the end-to-end story rather than buying one product at a time. For a mid-sized Australian supplier, that showroom-plus-campus model is a defensible answer to both larger multinationals and low-cost online vendors. If the 2027 opening lands cleanly, Dandenong South could become the template for how regional print and identification businesses scale without losing the service depth that earned them their reputation in the first place.
