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Holostik India wins IFCA Star Award for carton packaging innovation

Holostik India has received the IFCA Star Awards 2026 in the ‘Carton Packaging: Innovations and Creativity, including Shapes, New Applications and New Forms’ category. The award, conferred by the Indian Flexible Packaging and Folding Carton Manufacturers Association (IFCA), recognises the company’s work on packaging solutions that combine creativity, functionality and security, at a time when cartons are being asked to do far more than simply contain a product.

The company said the recognition reflects its focus on developing solutions that move packaging beyond product presentation and into a role in brand differentiation and protection. As shelves and e-commerce thumbnails grow more crowded, Holostik is exploring new possibilities in packaging design and application that make a pack both distinctive and defensible against counterfeiting.

According to the company, its expertise in security printing, holography, authentication and brand protection allows it to bring security elements into packaging while preserving the desired visual and functional appeal. That approach helps brands create distinctive packaging while adding an extra layer of product protection, an increasingly important consideration in markets where fake goods erode both revenue and trust.

Shobhit Gupta, joint managing director of Holostik Group, said the team was delighted to receive the recognition. “The award reflects our continued efforts to innovate in packaging and develop solutions that bring together creativity, functionality and security,” he said, adding that the company remains focused on creating packaging that delivers greater value to brands while supporting stronger product protection and consumer trust.

The recognition also highlights the growing role of carton packaging innovation in helping brands differentiate products, strengthen brand identity and create meaningful consumer experiences. By combining packaging capabilities with brand-protection expertise, Holostik is addressing both the creative and the security requirements of modern packaging in a single offer.

For the folding-carton segment, the award is a useful indicator of where value is migrating. Buyers are no longer choosing cartons on board weight and print quality alone; they want structural novelty, shelf impact and built-in authentication. Holostik’s win suggests that suppliers blending decorative craft with anti-counterfeit technology are capturing the premium end of the category.

India’s packaging market is expanding rapidly on the back of organised retail, pharmaceutical growth and rising consumer-goods spending, and counterfeiting remains a persistent problem across categories from pharmaceuticals to spirits to personal care. Solutions that make a pack harder to fake while making it more attractive on shelf answer two business problems at once, which is precisely why security printing is moving into the mainstream of carton design.

Holostik India provides anti-counterfeiting, brand protection, security printing, holography, labels, packaging and digital authentication solutions for brands across industries. The IFCA honour reinforces the company’s positioning at the intersection of creativity and security, a niche that is likely to grow as regulators and brands alike demand verifiable provenance for the products they put into the market.

As Indian brands scale nationally and internationally, the need to protect authenticity across long, fragmented distribution chains will only grow, making security-integrated cartons a structural, not seasonal, requirement. Counterfeiting erodes both revenue and trust across pharmaceuticals, spirits, personal care and consumer goods, and a carton that is hard to fake while still attractive on shelf solves two business problems at once. Holostik’s win is therefore a signal about where value is migrating in the folding-carton segment: buyers no longer choose on board weight and print quality alone, but on structural novelty, shelf impact and built-in authentication. The company’s blend of decorative craft with security printing and holography sits precisely at that premium intersection. For a market expanding on the back of organised retail and rising consumer spending, the ability to differentiate and defend a brand in one pack is a clear competitive edge. Holostik’s positioning as a provider of anti-counterfeit, brand-protection and digital-authentication solutions suggests the IFCA honour is less a one-off than a validation of a strategy built for India’s next phase of packaging maturity. The award also reinforces a wider shift in the carton category from passive container to active brand asset, where the pack itself carries proof of origin, engages the shopper and deters illicit trade, raising the strategic value of the converter in the brand’s supply chain.

The honour also helps Holostik stand out in a crowded Indian packaging supplier base, where differentiation increasingly comes from added function rather than price. A carton that protects the brand while it sells it is exactly the kind of premium offer that commands margin and loyalty, and the IFCA award puts a formal stamp on that positioning.

Recognition of this kind also feeds a supplier’s commercial pipeline, because awards are a shortcut to credibility with procurement teams that lack the time to audit every candidate. For Holostik, the IFCA honour is both a milestone and a calling card, signalling to brands evaluating carton partners that security and creativity can travel in the same pack without compromise.

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