中文FUJIFILM North America’s Business Innovation Division will display its latest portfolio of digital print and business-development solutions at PRINTING United Expo 2026, taking place September 23 to 25 at the Las Vegas Convention Center. Attendees are invited to Booth N6042 to explore a lineup built to help print providers “Make More”, more capability, more efficiency and more business growth across commercial, apparel, packaging and wide-format segments.
The Flagship: REVORIA PRESS PC2120
The headline on the booth is the REVORIA PRESS PC2120, Fujifilm’s flagship production press, which brings high-impact digital print to life with advanced automation, AI-assisted image optimization, strong production efficiencies and expanded CMYK-plus embellishment capabilities. Specialty toner options include Green and Pink, metallic Gold and Silver, White, Clear and Textured Clear effects, letting printers create premium, tactile, attention-grabbing applications while streamlining makeready and reducing manual touchpoints.
For a commercial printer, that embellishment range is the difference between competing on commodity volume and winning higher-margin specialty work. Gold and Silver toner delivers metallic effects for high-end business cards, brochures and promotional materials, while White toner enables vibrant images on dark or transparent substrates, the kinds of jobs that justify a premium and build a shop’s reputation.
Mid-Range REVORIA and Office Options
Fujifilm will also show the REVORIA PRESS EC2100S and SC285S, which carry many of the same capabilities as the flagship but at a price point accessible to mid-range production environments. Both feature Pink, Clear and Textured Clear along with Gold, Silver and White specialty toner, allowing five-color printing in a single pass and bringing embellishment within reach of smaller shops.
The ApeosPro C810 delivers fast, high-quality CMYK colour at up to 81 pages per minute across a variety of substrates, with finishing options including stapling, folding and booklet making, well suited to higher-end office or in-plant environments. Select Apeos office multifunction printers round out the showing for small to mid-size offices that need professional-grade output.
Flexible Packaging: J Press FP790
The FUJIFILM J Press FP790 Flexible Packaging Press, displayed virtually, is Fujifilm’s full-colour aqueous digital inkjet press for flexible packaging. Designed to help converters meet sustainable packaging demand, it supports short to medium runs alongside traditional flexo, helping converters respond to more SKUs, faster turnaround and high-quality output without disrupting analog workflows. Using water-based inkjet, it delivers high quality, wide gamut and reduced waste versus conventional production.
The water-based chemistry is the strategic point. As brands set targets to cut solvent use and improve recyclability, an aqueous inkjet path gives converters a credible story for mainstream flexible packaging without abandoning the flexo lines they already run, which lowers the risk of adopting digital.
See Inside the Press With AR
A standout booth feature is an interactive augmented reality experience. Attendees can engage with immersive 3D press models that open press doors, show exploded views and inspect imaging, paper transport, toner, inkjet and finishing systems. It is a clever answer to a real problem: production technology is too complex to grasp from a brochure, and a guided spatial tour turns curiosity into understanding and shortens the sales conversation.
Workflow, Colour and Growth
Fujifilm’s ColorPath SYNC and Revoria XMF PressReady give providers a streamlined workflow from file to finish, with cloud-based calibration and automated job processing. The ASPIRE Program, a business-development framework, helps providers find new revenue through CMYK-plus embellishment. Partner solutions from Plockmatic, GBC, Fiery, Neenah, Color-Logic and others show how complementary tech expands what a shop can offer without becoming a systems integrator itself.
“PRINTING United Expo is an important opportunity for print providers to see what’s possible and identify practical ways to expand capability, improve efficiency and create new value,” said Yuji Oki, General Manager of Fujifilm’s Business Innovation Division.
For printers weighing where to invest next, Fujifilm’s booth is a compact tour of the modern opportunity: embellishment for margin, inkjet for sustainable packaging, and workflow that ties it all together into a business case rather than a catalogue of boxes.
Taken together, the booth is less a product show than a business case for diversification. Fujifilm is telling printers that the path to growth runs through embellishment, sustainable packaging and connected workflow, not through buying a faster version of yesterday’s box. For shops under margin pressure, that framing is the real takeaway from Las Vegas.
The augmented-reality tour deserves attention on its own. By letting attendees virtually disassemble a press, Fujifilm lowers the barrier to understanding complex technology and shortens the path from curiosity to purchase, a small but shrewd innovation in how capital equipment is sold.
For attendees, the booth is also a chance to pressure-test their own roadmap against a major vendor’s vision. Converters weighing embellishment, aqueous inkjet or workflow investment can see the pieces working together and judge how quickly each pays back, turning a trade show into a planning session rather than a spectator sport and de-risking the next capital decision.
Source: WhatTheyThink – Fujifilm to Showcase its Production Print Innovations at PRINTING United Expo 2026
