中文
Roland DG Americas, a leading provider of wide-format inkjet printers, printer/cutters and other digital imaging solutions, has entered into a strategic partnership with Lafayette, Louisiana-based LogoJET, a global manufacturer of industrial direct-to-object inkjet printers. The agreement broadens the product range each company can bring to market and deepens both brands’ reach into the fast-growing product-decoration and personalisation segment.
Under the partnership, LogoJET will add Roland DG’s advanced large-format, benchtop and desktop UV flatbed printers to its existing lineup. That expands LogoJET’s offerings in both directions, from smaller, desktop-sized flatbeds aimed at entry-level and price-sensitive users to larger-format solutions that reach beyond LogoJET’s own R-Series UVx40R PLUS-SE and UVx90R-SE direct-to-substrate printers. For LogoJET customers, the arrangement means a single, trusted supplier can now cover a wider span of object-decoration needs.
The collaboration also benefits Roland DG Americas by tapping LogoJET’s application expertise, its reputation for integrated turnkey imaging solutions, and its training and support for industrial customers producing printed goods for the product-decoration and personalisation markets. As direct-to-object manufacturing expands rapidly, Roland DG gains a partner with deep, hands-on knowledge of decorating promotional products, awards, drinkware, electronics accessories and industrial items.
Both companies are well-known, trusted manufacturers with closely aligned values and a shared commitment to supporting customers long after the sale. In addition to this “customers for life” philosophy, Roland DG and LogoJET both emphasise being the best rather than the biggest, and delivering productive, cost-effective solutions that turn imaginative concepts into finished, high-quality products.
LogoJET noted its excitement about the partnership at a moment when Roland DG is committed to growth within industrial printing markets as direct-to-object manufacturing accelerates. LogoJET has been a pioneer in providing solutions to the market, and the partnership is expected to give industrial customers a broader, better-supported toolkit for on-demand decoration.
For the wider market, the deal underscores a consolidation trend among suppliers serving the personalisation economy. As the boundary between wide-format graphics and direct-to-object printing blurs, customers increasingly want a supplier who can advise across both. Partnerships like this let each brand extend its catalogue without diluting the specialist expertise that earned its reputation.
The strategic logic is clear: Roland DG brings scale, a broad UV flatbed portfolio and brand strength in wide format, while LogoJET brings industrial application depth and a turnkey support model. Together they offer customers a path from a desktop personalisation project to a production-grade object-printing line, supported end to end.
For print service providers evaluating where to invest, the partnership is a signal that the direct-to-object category is maturing into a mainstream, well-supported opportunity rather than a niche experiment. Shops that combine wide-format capability with object decoration can capture higher-margin, customised work, and having two aligned vendors behind them reduces the integration risk of entering the segment.
Source: Roland DG Americas / LogoJET via Specialist Printing Worldwide
