中文Every equipment maker loves a customer who does not just buy a machine but becomes a walking, talking billboard for it. In the world of flexo and carton printing, Edale — a Canon company and UK manufacturer — just found exactly that in an unlikely place: a family-owned shop outside Bogotá called Impreac.
Impreac, full name Impresos y Acabados, has invested in an Edale CartonLine FL5, agreed at Loupe Americas 2026, and will now serve as Edale’s reference site in Colombia and across the wider Latin American market. For a region Edale sees as full of untapped potential, that is a smart move — nothing sells a press like a happy neighbour who will show you theirs running.
Let’s meet the buyer. Impreac is based in Funza, near Bogotá, and it bought the FL5 to support the next stage of growth in its folding carton business. Luis Fernando Herrera Salinas, production director, is refreshingly honest about why: “The FL5 is an investment in the future of our folding carton business. We have ambitions to develop the business further, and we wanted a platform that could grow with us and respond to changing customer requirements.” That is the sentence every salesperson dreams of hearing — a customer who wants a partner, not just a purchase.
He added something that matters even more than the spec sheet: the relationship behind the technology. Impreac built a strong bond with Edale through the process, and becoming a reference customer in Colombia is something they are “very proud of.” In a market where trust and local presence count for everything, that pride is the real asset Edale is banking on.
Rob Brown, sales and marketing director at Edale, frames it well. The significance goes beyond installing one machine. Impreac has clear ambitions, and as a reference customer it gives Edale a live showcase in a market with real upside. Critically, the deal came together thanks to Latin American sales partner Intermarket, which worked alongside both businesses through the negotiations. That three-way dance — manufacturer, local partner, ambitious customer — is how equipment actually gets sold in emerging markets, where a cold call from a European supplier rarely lands.
For Impreac, the FL5 is a platform bet. Folding carton demand in Latin America is growing as regional brands localise production and global brands push into new markets. A carton line that can flex with changing customer requirements is exactly what a growing converter needs. And being the reference site means Edale will likely route prospects through Impreac’s doors — a steady stream of visibility that money cannot easily buy.
The wider signal is that Latin America’s print and packaging sector is no longer a sideshow. Companies like Impreac are investing in serious kit, building relationships with global OEMs, and positioning themselves as regional leaders. For Edale, planting a flag via a proud, capable local champion is far smarter than trying to parachute in alone.
If you run a converter in an emerging market, there is a lesson here too. The right equipment partnership is not just about the machine on the floor — it is about the doors a reference-site relationship can open, the credibility it builds, and the growth it signals to your own customers. Impreac just turned a purchase into a platform. That is how you grow from a local shop to a regional name.
Source: Labels & Labeling
