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The Software Quietly Stealing the Show at Loupe: AI That Turns Emails Into Orders

Walk a trade show floor and you’ll hear a hundred vendors promise “transformation.” Most of it blurs together. But at Loupe Americas 2026, one demo stopped people in their tracks — and it wasn’t a new press or a fancier ink. It was software that does something converters have dreaded for decades: turning a messy customer email into a clean sales order.

Cerm, the MIS/ERP specialist for labels, flexible packaging and folding cartons, used the event to show where it’s heading. The headline acts were O2, a brand-new cloud-based MIS, and Lexis, an AI agent that tackles one of the most stubborn manual processes in the business — converting incoming emails and attachments into orders.

Let’s talk about Lexis first, because it’s the one that got nominated for a Labels & Labeling Global Awards 2026 Innovation Award. Here’s the problem it solves: a customer sends an email with a PDF, a spreadsheet and a half-written instruction. Someone on your team has to read it, extract the order details, check them against your live product and pricing data, and key it all into the system. It’s slow, it’s error-prone, and it scales terribly as you grow. Lexis reads the email and attachments, pulls out the relevant order information, validates it against live Cerm data, and prepares a sales order for review. The human stays in control of the final sign-off, but the grunt work largely disappears.

That’s the right way to deploy AI, and Cerm’s CEO Jan Heyse said as much: apply it where it creates “measurable improvements in productivity rather than introducing AI simply for the sake of it.” Amen. The industry is drowning in AI demos that solve problems nobody has. Lexis solves a problem every converter with a sales inbox knows intimately.

Then there’s O2, Cerm’s new cloud MIS, shown publicly for the first time at Loupe. Built alongside the flagship Cerm 7, O2 is browser-based, API-first, and designed around ease of use and automation. For converters shopping for a modern system, “browser-based” and “API-first” are the two words that matter most — they mean the software fits into today’s connected workflows instead of fighting them.

Cerm also demoed Tempo, a browser-based production scheduling tool that uses rule-based automation and scoring to optimise schedules, lift machine utilisation and react faster to changing priorities. And Smart BI Enterprise, which lets customers blend Cerm data with external information for a wider operational view. Enhanced quality management and traceability — digital checklists, deeper production history — rounded out the booth.

Heyse captured the mood well: “Loupe was an important moment for us because it allowed us to show not only where Cerm is today, but where we are going.” The reaction to O2, Lexis and Tempo, he said, confirmed that converters are “actively looking for more automation, better connectivity and software that makes complex processes easier to manage.”

For label and packaging converters, the takeaway is practical. The hard problems aren’t mostly on the press floor anymore — modern presses are astonishingly capable. The bottlenecks are upstream: getting the order right, scheduling smartly, tracing quality, connecting systems. Software like Cerm’s is where the next decade of productivity gains will come from. And if an AI agent can hand you a validated order instead of a headache, that’s not science fiction. It’s Tuesday, hopefully soon.

Source: Labels & Labeling

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