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28 Metres a Minute Against Rivals Doing 50: How Bristol Labels Stopped Losing Jobs It Should Have Won

Ben Stokes could see the problem in the quotes he was losing. His presses ran at 28 metres a minute. His competitors ran at 50. In a market where brands compare price and lead time on the same spreadsheet, that gap is not a technical footnote. It is the reason somebody else gets the job.

Bristol Labels has now closed it. The Bristol-based converter took delivery of a Durst Tau RSC E in June, increasing capacity and, in Stokes’s words, nearly doubling speed.

“We were running at 28mpm previously, with our competitors running at 50mpm. We struggled to compete,” the managing director told Printweek. It is a blunt admission, and a useful one, because most press investments get announced in the language of strategy rather than the language of losing.

There was a second pressure behind the decision, and it is the good kind of problem. The team was already running at 80% capacity. Anyone who has managed a label shop knows what 80% actually feels like: no slack for a rush job, no room for a customer’s forecast to be wrong, and overtime creeping onto every week’s numbers. Growth was going to hit a wall made of hours.

“The Durst now gives us a huge opportunity for growth – the extra capacity and being able to deliver to brands not only on quality but also being cost-effective,” Stokes said.

But the detail that makes this more than a speed story is ink. Bristol Labels specialises in food and drink, and the majority of its output goes to breweries. That market is unforgiving in a very physical way.

Think about the life of a beer label. It gets applied at speed on a wet line, then chilled, then dragged out of an ice bucket, then handled by a customer with condensation running down the bottle. Stokes noted that the conditions and elements the labels must withstand, especially at the point of application, are tough. Scuffed labels do not get complained about politely. They get photographed.

According to Stokes, the Durst inks “eliminate this issue”, and in some cases “no varnish is needed, the inks are that solid”.

That last part is worth reading as a cost line, not a compliment. Dropping a varnish pass removes consumable spend, removes a process step, removes a drying variable, and removes one more thing that can go wrong at two in the morning. Converters chase savings like this for years. Here it arrives as a side effect of the ink chemistry.

Stokes summed up the brief the press had to satisfy: “With all this in mind we needed to find a press that didn’t just run faster and have solid inks but match the quality of [flexo/gravure/screen] print – Durst ticked all the boxes.”

That sentence contains the real bar for digital label printing in 2026. Speed alone is not enough. Durability alone is not enough. The output has to stand next to conventional print and survive the comparison, because the brand owner’s design team is holding a flexo sample from last year and expecting a match.

On specification, the Durst Tau RSC runs at 52mpm and features high opacity white for silver and clear substrates. That white matters more than the headline speed for a brewery-heavy shop. Craft beer has spent a decade in love with clear labels and metallic finishes, and none of that works without a white dense enough to carry the artwork above it.

Timing helps as well. The economics of UV inkjet label presses have shifted quietly over the past three years, as running costs came down and the crossover point — the run length where digital stops being cheaper than flexo — moved further out. Investments that looked marginal in 2022 pencil out today, which is part of why so many mid-sized converters are suddenly in the market at once.

The new press does not arrive alone. Bristol Labels also operates an Edale FL1 Prime flexo label press, installed in 2023, plus a range of finishing equipment. That combination is the shape of a modern label business: flexo for the long, stable runs, digital for short runs, versioning and fast turnarounds, and one sales team quoting both without flinching.

There is a family thread here too. Stokes took over as managing director from his father in 2018, and says the team is “always looking to invest” in the latest technology. Established in 2004, Bristol Labels specialises in self-adhesive labels and offers both flexo combination and digital printing.

What makes this story land is how ordinary it is. No dramatic turnaround, no distressed sale, no clever restructuring. Just an owner who admitted his presses were too slow, understood exactly which jobs that cost him, and bought the machine that fixed it before the capacity ceiling did the deciding for him.

The lesson for anyone benchmarking their own floor is simple: know your metres per minute, know your competitors’, and be honest about the difference. Capacity you cannot measure is capacity you cannot sell.

Plenty of shops are sitting at 28 metres a minute right now, telling themselves the market will come back to them. It rarely does. It goes to whoever can say yes to the delivery date.

Source: Printweek — “Bristol Labels invests in Durst Tau RSC E” by Hannah Davenport, 20 August 2026. Original article: https://www.printweek.com/content/news/bristol-labels-invests-in-durst-tau-rsc-e

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