中文Peacock Group has confirmed a significant operational consolidation in Melbourne, announcing a purpose-built 8,000 square metre facility in Dandenong South that will bring its Peacock Bros. and insignia businesses under one roof. The official opening is planned for the first half of 2027, and the move is set to reshape how the group serves customers across industrial coding, labeling, printing and related technologies in the Australian market.
The new site increases the company’s combined warehouse and production footprint by roughly 66 percent and provides about 56 percent more production space than the businesses currently occupy. Around 150 employees will relocate progressively from Knoxfield and Oakleigh. The Knoxfield team moves first, with the Peacock Bros. Oakleigh team following in early 2027. Importantly, Peacock Bros. and insignia will keep operating as established businesses within the group; sharing a base simply lets their teams work more closely and gives customers wider access to the group’s end-to-end offering. For a group built through distinct brands, the challenge was always to integrate without erasing the identities that earned customer loyalty.
Ryan McGrath, CEO of Peacock Group, described the relocation as a significant step forward for how the business works as one team. He stressed that the group took time to find a site that works for its people and current operations while leaving room to grow. Peacock Bros. and insignia each bring established teams and expertise, and the new facility offers a chance to bring those strengths closer together than before, creating a larger, more modern environment with better facilities. McGrath’s comments reflect a deliberate, people-first approach to consolidation, avoiding the disruption that abrupt mergers of operations often cause.
A centerpiece of the development is the Peacock Group Solutions Centre, a purpose-built customer experience space showcasing technologies from across the group, including AMR Hewitts PrintPackaging. The group’s offering spans industrial coding and marking, printing and labeling, mobile computing, identification and tracking, color labels and packaging, and software. AMR Hewitts will continue to operate from its Tullamarine location, with its packaging products displayed in the centre. In a market where buyers increasingly want to see integrated workflows, a live demonstration environment turns a sales conversation into a hands-on evaluation.
The Solutions Centre is designed for industries including manufacturing, warehousing, transport and logistics, retail, food and beverage, pharmaceutical, beauty and healthcare. It also gives the group a dedicated area to collaborate with technology partners. McGrath noted that customer conversations have increasingly shifted from individual products toward complete offerings, with buyers wanting to understand how mobile computing, barcode scanning, printing and labeling, coding and marking, RFID, software and data capture work together across operations. The Solutions Centre provides a practical way to demonstrate that end-to-end capability, shortening the path from interest to implementation.
For a market where buyers expect integrated solutions rather than point products, the Dandenong South investment is a clear signal. By co-locating two long-standing businesses and wrapping them in a live demonstration environment, Peacock Group is betting that showing the full stack in one place will shorten sales cycles and deepen customer relationships across Australia’s industrial printing and identification sector, while giving its 150 relocating employees a modern base for the next decade of growth.
Source: Labels & Labeling (16 October 2026) – Peacock Group unites Melbourne teams.
The Australian industrial printing and identification market has matured into one where buyers expect a single partner to cover coding, labeling, mobile computing and software, rather than stitching together multiple vendors. Peacock Group’s consolidation speaks directly to that expectation. By physically co-locating Peacock Bros. and insignia, the group reduces internal hand-offs and can present a unified front to customers who increasingly purchase outcomes rather than devices.
The Solutions Centre concept also mirrors a global trend among equipment distributors: the experience showroom. Where previous generations of sales relied on brochures and trade-show booths, a permanent, staffed demonstration environment lets prospects see technologies running in realistic configurations. For complex integrations involving RFID, barcode scanning and data capture, seeing the workflow operate end-to-end is often the decisive factor in a buying decision.
Melbourne’s Dandenong South, with its logistics connectivity, is a sensible choice for a facility serving manufacturing and warehousing customers across Victoria and beyond. The 66 percent footprint increase and 56 percent production-space gain give the group headroom to add capability without another disruptive move for years. For the roughly 150 relocating employees, the modern environment and consolidated teams should improve collaboration, though any consolidation carries integration risk that the group’s phased move is designed to soften.
The timing of the move aligns with a broader reset in Australian industrial distribution, where customers increasingly expect vendors to act as solution architects rather than catalog sellers. By co-locating coding, labeling, printing, mobile computing and software talent, Peacock Group can assemble cross-functional teams around a single customer problem, whether that is pharmaceutical traceability, warehouse automation or retail-ready packaging. That capability is difficult for pure-play competitors to match without acquisitions or partnerships of their own.
The inclusion of AMR Hewitts PrintPackaging in the Solutions Centre also signals an intention to keep specialized packaging expertise visible even as it remains geographically separate in Tullamarine. For customers, the message is continuity plus convenience: the deep packaging knowledge they valued remains available, now framed within a broader group offering. If the H1 2027 opening lands as planned, the facility will give Peacock Group a flagship asset to host partner showcases and industry events, deepening relationships that are hard to build over video calls alone.
