中文MCC, one of the world’s largest label and packaging converters, has appointed Max Just as its new Chief Digital and Information Officer (CDIO). In the role, Just will own MCC’s digital, information-technology and data strategy, accelerating the group’s transformation and strengthening the capabilities that underpin customer service, operations and future growth.
Since joining MCC earlier this year, Just has already shaped the technology, data and innovation agenda. As CDIO he now oversees a broad mandate: advancing MCC’s digital transformation roadmap, deepening data and analytics, modernising technology platforms, hardening cybersecurity and information governance, and scouting emerging technologies that can improve how the company serves customers and runs across geographies.
Just brings more than two decades of technology leadership at global organisations. Most recently he spent 14 years with Coca-Cola, where he served as LATAM Regional CIO, directing the region’s technology, digital and data strategy. His career also spans enterprise data governance, IT and operations leadership, and large-scale transformation programmes — including global Workday rollouts, master-data-management initiatives and shared-services operations. Earlier roles took him through Capgemini Consulting and engineering and business leadership at Ford Motor Company and Lotus.
On the academic side, Just holds an MBA from Emory University, a master’s in business from Universidad del CEMA in Buenos Aires, and a mechanical-engineering degree from Universidad Tecnologica Nacional. He is currently pursuing a master’s in data analytics at Georgia Tech — a signal of how seriously MCC treats the data layer of its strategy.
Hassan Rmaile, CEO of MCC, welcomed the appointment. “Max’s deep expertise in digital transformation, technology strategy and data-driven innovation makes him exceptionally well-positioned to help MCC continue advancing its growth ambitions,” Rmaile said. “His leadership will be instrumental as we continue investing in the technologies and capabilities that enable us to better serve our customers and create value across our business.”
The hire lands at a pivotal moment for the converting industry. As brands push for faster turnarounds, greater traceability and more sustainable packaging, converters are under pressure to digitise shop floors, connect disparate systems and turn operational data into decisions. A CDIO sitting at the leadership table reflects how central that mandate has become.
For MCC, which operates across many markets and customers, the appointment also underscores a deliberate shift from technology-as-support-function to technology-as-strategic-driver. Standardising platforms, lifting analytics maturity and shoring up cybersecurity are now framed as competitive differentiators rather than back-office chores.
Industry watchers will be looking at how quickly Just’s roadmap translates into customer-facing gains — faster quoting, tighter production visibility and richer service offerings. If MCC’s stated intent holds, the new CDIO role could become a template other large converters study as they build their own digital leadership benches.
Source: Labels & Labeling (MCC appoints Max Just, 09 October 2026).
The appointment also reflects the scale at which MCC operates. As a multi-site, multi-country converter serving global brand owners, MCC lives or dies on consistency of data, standardisation of platforms and the ability to move information seamlessly between plants. A leader whose prior role spanned a 14-year Coca-Cola tenure across Latin America brings exactly the kind of large, complex, regulated-environment experience MCC needs as it integrates acquisitions and harmonises systems.
It also speaks to a broader industry pattern. Label and packaging consolidation has produced a handful of very large converters for whom technology leadership is now a board-level issue. Peers have made similar hires, signalling that digital transformation is no longer a project owned by the IT department but a strategic capability reporting to the top. For customers, that can translate into faster, more reliable quoting, better production visibility and richer service offerings; for employees, it means clearer data-driven workflows.
There is a talent dimension too. Converters compete not only for press operators but for data scientists, platform engineers and cybersecurity specialists. A visible, credible CDIO helps a manufacturing business attract that profile. Just’s own continuing study of data analytics underlines the point: MCC wants leaders who keep learning in step with the technology. If the roadmap delivers, the role could become a template other large converters study as they build their own digital benches.
Looking ahead, the measure of success will be tangible: faster, more accurate quoting; real-time production visibility across sites; and data products that help MCC’s brand-owner customers plan better. If Just can convert MCC’s scale into a unified digital backbone, the CDIO role will have justified itself not as a title but as a capability. For an industry watching every large converter’s next move, MCC’s hire is a signal that technology leadership has moved permanently into the executive suite.
Beyond internal systems, Just’s remit touches customer-facing innovation — portals, self-service quoting and data-sharing that brand owners increasingly expect from strategic suppliers. For MCC, whose customers span demanding global accounts, credibility on data security and integration is itself a sales asset. The appointment therefore reads as both an operational upgrade and a market-positioning move, signalling to customers that their converter is investing in the digital foundations their own supply chains now require.
