中文If you run a digital print business and you’ve never been to a Dscoop event, you’re missing the closest thing our industry has to a family reunion that actually helps your bottom line. Registration just opened for Edge Charlotte 2027, and the people behind it are making a bold promise: this one levels up.
Mark the dates — 28 February to 3 March 2027 — at the Charlotte Convention Center in North Carolina. The theme is “Level Up,” a playful nod to classic video games that celebrates progress, new challenges and the excitement of what comes next. But the idea goes deeper than retro pixel art. As the organisers put it: no one levels up alone.
That single sentence captures what Dscoop has always been about. It’s the global community of HP Indigo users and print businesses, and the pitch is that the person who can help you solve your next big problem might be sitting next to you in a session, sharing a meal, or swapping war stories in the Solutions Showcase. The value isn’t in a vendor booth — it’s in the open, honest exchange between peers who’ve been in your shoes.
Sara Hawley, director of integrated operations at Gooten and conference committee chair, described the energy when “Dscoopers get together” and said the goal is an experience where people feel involved from the moment they arrive. Matt Doran, Dscoop’s global chair, was even more direct: “You can learn something from a peer that saves you months of trial and error, discover a new opportunity or build a partnership that changes the direction of your company.”
That’s not marketing fluff. Anyone who’s attended will tell you the real curriculum at these events is the hallway conversation. A production leader compares notes with someone who’s already automated a painful workflow. A sales exec connects with a peer who cracked a new market. A business owner picks up a fresh approach to hiring or pricing over an informal chat.
The formal programme is built to feed that. Sessions will dig into emerging technologies and market opportunities, automation and production efficiency, leadership and talent development, and how to win higher-value work. Whether you want to streamline workflows, strengthen culture, explore new markets or rethink sales, there will be practical ideas — and people willing to help you actually implement them.
The Solutions Showcase gets the same treatment, with more hands-on demonstrations and dynamic projects than before, and HP experts will be on hand connecting attendees with the broader HP Industrial Print ecosystem.
One detail worth flagging for international readers: attendees travelling from outside the US get an exclusive perk — site visits to three Charlotte-area print operations, Shutterfly, Salem One and The Imagine Group. Behind those doors you’ll see personalisation at scale, integrated workflows and creative customer service up close. It’s available only to international attendees, with special pricing and limited spots, so plan travel and visas early.
And if you’re a first-timer worried about walking into an established clique — don’t be. Roughly one in three attendees at last year’s Edge Rockies and Edge Slovenia events were there for the first time, and Charlotte is deliberately designed to pull newcomers straight into the mix.
The honest truth about print right now is that nobody has all the answers. Margins are tight, tech is moving fast, and talent is scarce. The businesses that thrive will be the ones that learn out loud, together. Dscoop Edge Charlotte 2027 is built for exactly that. Time to level up.
Source: Labels & Labeling
