中文Brother has introduced the GTX300, a hybrid garment printer that combines direct-to-garment (DTG) and direct-to-film (DTF) capabilities in a single industrial machine. The product will launch across Europe, the Middle East and Africa (EMEA) on 1 September, and it is squarely aimed at the growing apparel businesses that need flexibility as much as they need quality.
The garment finishing market in 2026 is defined by personalization, shorter production runs and faster delivery expectations. Whether a company is launching a custom apparel brand, serving promotional-product customers, supporting online stores or building fashion collections, it needs a printing solution that delivers consistent quality while adapting quickly to changing demand. The GTX300 is designed to provide exactly that flexibility.
By putting both DTG and DTF in one machine, Brother lets users pick the most efficient production method for each job. A cotton garment can be printed directly; a polyester, blend or other tricky substrate can be handled via DTF transfers produced in advance. That dual capability means a shop can take on more orders, reduce production limitations and open new revenue streams without buying two separate systems.
Brother positions the GTX300 for a remarkably wide set of buyers. Apparel decorators and custom printers get vibrant prints and faster production across more garment types. Startups and entrepreneurs get an affordable, easy-to-use industrial solution that can grow with the business. Promotional-product suppliers get durable, high-quality prints across materials. Screen printers can expand into digital without complex setup. E-commerce and print-on-demand sellers get flexibility and lower inventory risk. Fashion designers and boutique brands can produce limited collections and unique pieces, and retailers can offer on-demand personalization in-store or at live events.
On the spec sheet, the GTX300 pairs versatility with professional-grade features. It uses new Brother industrial printheads for reliable performance, delivers high print speeds and high-resolution output, and keeps a compact footprint for efficient workspace integration. An included print software streamlines production, while an intuitive 7-inch touchscreen simplifies operation. Automated maintenance functions help sustain consistent performance, and a white-enhanced mode detects pure white areas to optimize white ink coverage, a detail that matters for clean, opaque results on dark garments.
The hybrid approach also helps with scheduling. Because DTF transfers can be produced ahead of time, a shop can build inventory of popular designs and then apply them on demand, smoothing out the peaks and valleys of custom orders. That is especially valuable for businesses juggling one-off personalized requests alongside batch work.
Brother’s pitch is deliberately inclusive. “Built on Brother’s market-proven industrial printing technology and decades of expertise in garment decoration, the GTX300 makes professional-quality printing accessible to everyone,” the company says. Like all Brother solutions, it is backed by training resources, technical support and the brand’s broader commitment to customer success.
For a market crowded with single-mode machines, the GTX300’s selling point is optionality. A growing apparel business rarely knows exactly which substrates and volumes it will be handling a year from now; a hybrid DTG/DTF platform hedges that uncertainty. Instead of betting the shop on one process, owners can follow the work wherever it leads.
As the EMEA launch date approaches, the GTX300 looks set to appeal to the segment Brother knows best: pragmatic, growth-minded decorators who want one machine that removes the “can we print that?” question from the conversation. For many of them, that answer, “yes, on this one,” may be the most valuable feature of all.
Source: Specialist Printing Worldwide (report on Brother GTX300, July 21, 2026).
