中文The Taktisphere, the global community for the print embellishment industry, is preparing a session that promises to be one of the most practically useful live events of the summer for anyone interested in fifth and sixth color print production. On July 14, two Xerox Best of the Best award winners will join a Taktisphere Live session to unbox their winning work and explain — in unfiltered, no-fluff terms — how they sell, market, and produce embellished print that actually wins business.
Who Is on Stage
The session brings together Zoltan Kanovits of Kanovits Print Atelier in Slovakia and Jose Dapino of Omega Printmaster in Uruguay. Both are recognized Xerox Best of the Best award winners, and both are joining live to break down the work that earned them that recognition. This is not a theoretical lecture about color theory or a vendor pitch about ink chemistry. It is a practitioner-level conversation about what works in the market, what does not, and how these operators position the value of embellished print to customers who may not initially understand why they should pay more for it.
The event is sponsored by Xerox and hosted on the Taktisphere Live platform, which has built a reputation for sessions that stay “beautifully unhinged” — the community’s own description — meaning the conversation is candid, the questions from the audience are sharp, and the insights are earned from real production floors rather than marketing decks.
Why Fifth and Sixth Color Matters Now
Print embellishment — the addition of special-effect inks such as metallic gold, silver, fluorescent, clear gloss, or white beyond the standard CMYK set — has been technically possible for years. What has changed is the economics. Digital presses with fifth and sixth color stations, particularly from Xerox, have made it possible to produce embellished work in short runs without the setup costs and waste associated with offset embellishment. That shift has opened the market to a much broader range of customers: small brands, boutique packaging, event materials, and limited-edition publications that would never justify the cost of traditional embellishment processes.
The challenge, however, is not production. It is sales. Many print buyers do not understand the value of embellishment, or they see it as an unnecessary cost rather than a differentiation tool. Printers who have figured out how to position, price, and sell embellished work are the ones who are growing in this segment — and that is exactly what Kanovits and Dapino will discuss.
The Live Unboxing Format
The session opens with a live unboxing of the award-winning pieces. This format is deliberately chosen to ground the conversation in physical objects rather than screen images. Print embellishment is a tactile experience — you cannot fully appreciate a metallic foil effect, a raised gloss texture, or a fluorescent color pop from a photograph. Holding the piece, seeing the light play across the surface, and feeling the texture is essential to understanding why the work earned a Best of the Best designation.
After the unboxing, the conversation moves into the operational and commercial dimensions of embellished print. Both operators will share how they position the value to customers, how they price the work, what production workflows they use, and what mistakes they have made along the way. The goal is not inspiration but instruction: actionable insight that attendees can apply in their own businesses.
The Community Dimension
Taktisphere Live events are known for audience participation that goes beyond polite Q&A. The community includes printers, embellishment specialists, equipment manufacturers, and designers, and the chat during live sessions often generates as much practical value as the formal presentation. Expect discussion about specific press configurations, ink performance on different substrates, pricing strategies, and the increasingly important question of how embellishment fits into a sustainability narrative.
The session takes place Thursday, July 14, 2026, from 10:00 to 11:00 am EST. Registration is available through the Taktisphere platform.
Source: whattheythink.com
