Fujifilm has completed the first U.S. installation of its Revoria Press PC2120 at National Color Graphics in Spokane, Washington, a milestone that brings one of the company’s most colour-capable cut-sheet platforms to the American market. The six-color digital press supports CMYK plus two specialty colours in a single pass, with toner options that include Green, Pink, Gold, Silver, Clear, White and Textured Paper, a palette that directly addresses the perennial commercial-printing challenge of matching brand and spot colours without a dedicated press run.
National Color Graphics says the addition of Pink and Green expands its ability to reproduce a large portion of the PANTONE Formula Guide Solid Coated library, while the press also brings automated substrate profiling, real-time colour and registration correction, broad media support from approximately 52 to 400 gsm, and speeds up to 120 A4 pages per minute. For a regional printer competing in a market where national players can leverage scale, that colour reach is presented as a decisive local advantage.
With the PC2120’s added color capabilities including its Pink and Green specialty toners, we are able to cover the majority of the PANTONE Formula guide Solid Coated library, which gives us an important competitive advantage in our local printing market, said Chris Knobel, owner of National Color Graphics. The statement captures the strategic logic of specialty toner, which turns a standard four-colour device into something closer to a dedicated colour-matching engine for clients who care about brand fidelity.
As part of the same upgrade, NCG also purchased a Revoria Press EC2100 and added Plockmatic and Duplo finishing equipment to extend its capabilities across booklets, business cards, direct mail, invitations and other commercial applications. The bundling of a second press with finishing is telling, because the value of expanded colour is only realised if the device can also convert that output into finished products efficiently. Plockmatic and Duplo sit among the most widely adopted names in light finishing, suggesting NCG wants a tightly integrated production cell rather than disparate machines.
The PC2120’s specification is built for exactly this kind of versatile commercial environment. Real-time colour and registration correction reduces the operator skill and time required to hold quality across long or mixed jobs, while automated substrate profiling lowers the friction of moving between paper stocks, a daily reality for general commercial printers. Media support across the 52 to 400 gsm range covers everything from lightweight self-mailers to heavy cover stocks without manual reconfiguration.
For Fujifilm, the installation is both a technical and a commercial marker. The first U.S. placement of a model signals confidence in American demand for high-colour cut-sheet production, and it positions the Revoria line against established competitors in the six-colour digital segment. The emphasis on PANTONE coverage also speaks to a broader industry shift, as brands increasingly scrutinise colour consistency across every touchpoint and printers look for ways to deliver it without bespoke setups.
National Color Graphics’ investment reflects a wider pattern in which regional printers respond to consolidation by doubling down on capability and service speed rather than competing purely on price. A six-colour press with specialty toners, paired with in-house finishing, lets a Spokane-based business offer brand-quality colour and fast turnaround that previously might have required sending work to a larger metropolitan supplier. In a market where clients value both quality and proximity, that combination is a credible growth strategy.
The first U.S. installation is unlikely to be the last. Fujifilm’s Revoria portfolio has been steadily building momentum, and the PC2120’s blend of colour flexibility, automation and throughput fits neatly into the needs of general commercial printers navigating shorter runs and rising expectations. For National Color Graphics, the bet is that colour capability, finished in-house, will keep more high-value work local.
Source: This article is a reworking of reporting originally published by INKISH.NEWS (inkish.news) on 9 October 2026.
The PC2120 sits in a competitive and increasingly crowded six-colour cut-sheet segment, where Fujifilm’s Revoria line, Konica Minolta’s AccurioPress, Canon’s imagePRESS and others all vie for the general commercial printer’s spend. What distinguishes the PC2120 is the breadth of its specialty-toner range and the explicit PANTONE coverage claim, which speaks directly to printers who lose jobs because they cannot match a brand’s signature colour. For National Color Graphics, the calculation is that colour capability finished in-house, paired with the EC2100 and new finishing, lets it keep high-value work local rather than ceding it to larger metropolitan suppliers. Fujifilm, for its part, will be watching the first U.S. installation closely as a reference site that can demonstrate the platform’s value to a cautious American market. If regional printers respond to the colour-and-finishing proposition the way NCG has, the PC2120 could become a quiet workhorse of the next upgrade cycle.
The broader signal from Spokane is that the American cut-sheet colour market still has headroom for new placements, particularly among regional printers seeking to differentiate without the overhead of a metropolitan operation. Fujifilm’s challenge will be to convert this reference installation into a stream of similar deals, using National Color Graphics’ experience as evidence that the PC2120 performs in real commercial conditions rather than only on a show floor. For the print equipment market overall, first installations of new models are watched closely, because they often foreshadow the shape of the next buying cycle.

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