中文Everyone is playing with AI. Almost nobody is winning with it.
Walk into any print shop today and you will hear it. “We’re using AI.” Maybe they mean a chatbot answering the phone. Maybe it is a tool rewriting product descriptions. Maybe it is just a buzzword pasted on a slide. The truth is most printing companies are dabbling, not deploying. They are saving a few minutes here and there while the real prize — finding the next customer — sits untouched.
MindFire, a company that builds OmniChannel marketing tools for the print industry, is betting it can change that conversation. On Friday, 28 August 2026 at 12:00 PM ET, it is hosting a live webinar called “Where Growth is Hiding.” The pitch is refreshingly specific: not how to use AI tools, but how to use AI to find your next best sales opportunity.
The question almost nobody is asking
Most AI talk in printing orbits efficiency. Do this faster. Write that cheaper. Automate the boring bit. MindFire is pointing at a different, far more valuable question: where should sales focus next?
The company is expanding into what it calls AI-powered growth systems, and the webinar is the public debut. President Dave Rosendahl and Managing Director of the AI Practice Brian Badillo will walk printers through how AI can surface four things most teams never see clearly:
- Dormant customers worth re-engaging.
- Expansion opportunities hiding inside accounts you already have.
- Active deals that deserve more attention before they slip.
- Net-new companies actually worth pursuing.
Why this hits a nerve
Every printer sits on a goldmine of data and barely uses it. Years of wins, losses, customer history, dormant accounts, and sales conversations — all of it is raw material for spotting patterns. The problem is humans are terrible at analyzing that volume at scale. We remember the loudest customer, not the 40 quiet ones who quietly stopped ordering.
Badillo puts it plainly: “Print companies already own much of the intelligence they need to grow. Their wins, losses, customer history, dormant accounts, and sales conversations contain patterns that have historically been difficult to analyze at scale. AI gives us the ability to translate that evidence into clear decisions about who and how to pursue.”
That is the whole game. Not flashy robots. Not replacing salespeople. Just turning the evidence you already have into a sharper to-do list.
This is not another prompting tutorial
Rosendahl is blunt about what the session is not. “This isn’t an AI tools webinar or a lesson in prompting,” he says. “It’s a practical look at how AI can help sales teams cut through more data, more accounts, and more activity to find the opportunities that matter most.”
That distinction matters. The internet is flooded with “learn to prompt” content. What printers actually need is someone to connect AI to revenue. A tool that tells your rep, “call this account, they are one purchase from churning,” is worth more than a thousand chatbot demos.
The uncomfortable reality for print owners
Here is the part that stings. Many print businesses are sitting on decades of customer data and treating it like a filing cabinet. Meanwhile younger, nimbler competitors are wiring that same kind of data into systems that tell them exactly where to aim. The gap is not talent. It is willingness to ask the right question.
MindFire’s event is aimed squarely at owners and revenue leaders who are done with AI as a time-saver and ready for AI as a growth engine. If that is you, the registration is open. If it is not yet you, the trend is not waiting.
The takeaway
AI in printing will not be won by whoever buys the fanciest tool. It will be won by whoever asks the bravest question: where is the growth, and why haven’t we gone after it yet? “Where Growth is Hiding” might just hand you the map.
A healthy dose of skepticism
Of course, webinars are cheap to announce and harder to deliver. The proof will be in whether MindFire shows real workflows or just slides. But the underlying point is sound and worth taking seriously even if you skip the event. Most print businesses sit on a decade of order history and treat it like a receipt drawer.
The first-mover advantage goes to the owner who connects that history to a simple question — who should we call tomorrow? — and lets software rank the answers. You can start that today with a spreadsheet and an honest afternoon, no AI required. The tools just make it faster and less painful. Pull your last three years of orders. Flag accounts that went quiet. Flag accounts that grew. Ask why. That single habit, repeated quarterly, outperforms most “AI strategies” that never leave the slide deck.
MindFire’s bet is that printers are ready to graduate from dabbling to deploying. Whether this specific webinar delivers, the direction is correct: the growth hiding in your data is real, and someone in your market is already mining it.
Source: WhatTheyThink
