中文Nine decades is a long time in any industry, and in printing it is close to prehistoric. Durst, however, is marking its 90th year not with nostalgia but with a broad technology showcase at the 2026 PRINTING United Expo, where the company will present the culmination of its legacy through the P5 printing systems, software and connected production technologies.
In booth C1614, Durst will display the breadth of the P5 platform — a family that has become synonymous with quality, productivity, reliability and versatility, and which now spans an accessible entry-level hybrid through to a vast, high-speed ecosystem. Visitors can experience the range from the original family member to the latest additions.
Three machines anchor the headline presentation. The P5 350 CORE makes its North American debut, bringing proven P5 performance to an accessible, future-ready platform designed for both board and roll production, with advanced print quality, intelligent software, upgradeable architecture and automation-ready capabilities. The P5 350 HSR targets high-volume, unattended roll-to-roll production, with an integrated Mesh-System, XY cutting system and optional vertical and horizontal cutting units. And the P5 350 HS D4 — a cornerstone of the platform featured at every PRINTING United since its 2019 launch — returns in a high-speed configuration capable of up to 930 square metres per hour (10,010 sq ft/h) for demanding, high-volume applications.
Steve Lynn, Executive Director of Durst North America, framed the moment in characteristically confident terms. “This is a significant year in Durst’s history, and our PRINTING United lineup is a true example of 90 years of technology, ideas and innovation,” he said. “What makes this year’s lineup particularly exciting is that the Durst ecosystem goes far beyond the printers, bringing together integrated hardware, software and solutions that visitors can experience across multiple booths throughout the show.”
That ecosystem point is important. Durst attendees can experience the wider group by visiting three additional booths. Vanguard Digital Printing Systems, next door in C1514, showcases flatbed, roll-to-roll and hybrid solutions, complementing Durst’s offering and broadening the group’s portfolio. The Open Software Initiative, in booth C934, demonstrates an open, modular software architecture designed to extend beyond Durst systems and create an interconnected production environment for display graphics through standardised APIs and open interfaces. And Hasler Solutions, in booth C3204, presents advanced cutting and finishing technologies with automatic material feeding, maximum material utilisation and automatic pick-up.
The message is that modern wide-format production is no longer just about the box that lays down ink. It is about a connected environment where hardware, software, automation and finishing converge into data-driven workflows. Durst’s four-booth footprint is a deliberate demonstration of that philosophy — printers that talk to software, software that talks to finishing, and a group structure engineered to deliver it all.
From a vision in 1936 to “make things better,” Durst’s 90th-anniversary lineup argues that the same spirit now drives integrated, intelligent production. The P5 350 HS D4’s 930 sqm/h throughput illustrates how far flatbed and hybrid productivity has come, while the Open Software Initiative’s API-first approach hints at where the next decade is headed: workflows where the press is one node in a software-defined production network rather than a standalone island. Visitors to booths C1614, C1514, C934 and C3204 will see not just what nine decades of innovation looked like, but what the next phase of print is meant to feel like — a tightly orchestrated system in which the printer is simply the most visible component of a much larger, intelligent whole.
Source: WhatTheyThink (press release), 4 September 2026.
The 90-year milestone is more than a marketing hook; it is a statement about endurance in an industry where equipment makers rise and fall with print technology cycles. Durst’s decision to present across four booths — printers, software and finishing under one group banner — mirrors a broader consolidation in wide-format, where pure hardware vendors are giving way to solution providers that sell productivity, integration and uptime rather than just square-metre throughput.
The Open Software Initiative’s presence is the quiet headline. An API-first, vendor-neutral architecture signals that Durst understands the future belongs to shops running mixed fleets, where the press is one node in a software-defined production network rather than a standalone island. For PRINTING United attendees benchmarking investments, the lesson is that evaluating a printer in isolation is no longer sufficient; the question is how well it plugs into MIS, finishing and workflow software. With the P5 350 HS D4 already demonstrating 930 sqm/h capability, Durst is pairing raw speed with the integration story that high-volume display-graphics and industrial print buyers increasingly demand — and that combination, not the anniversary, is what will decide the next decade of the company’s relevance. Competitors showing rival ecosystems at the same event will be measured against exactly this integration story, and Durst is betting that breadth backed by a single group strategy will prove harder to replicate than any single headline-speed machine.
