中文Wine and spirits brands are facing a packaging puzzle that’s getting more complicated by the day. Regulations like the EU’s PPWR are demanding circularity. Retailers are setting their own sustainability targets. Extended Producer Responsibility schemes are expanding. And at the same time, brands still need labels that look premium on the shelf and stay stuck for the entire product lifecycle.
Fedrigoni Self-Adhesives thinks it has the answer — and it’s elegantly simple: one adhesive that does two jobs.
The new SH6020-W Plus builds on the proven SH6020 Plus adhesive technology that many converters and brands already use. It delivers the same permanent adhesion throughout the product lifecycle — labels stay firmly attached on the shelf, in transit, in storage. No compromises on appearance or reliability.
But here’s where it gets clever: when bottles go through industrial washing processes — whether for reuse programs or glass recycling — the adhesive enables clean label removal. No stubborn residue. No contaminated glass. No recycling quality issues.
The beauty of this approach is that it doesn’t require brands to change anything they’re already doing. The adhesive formulation remains unchanged from SH6020 Plus, so no new validation is needed for customers already using that product. It’s an upgrade in capability without a change in process.
Fedrigoni positions this as “a bridge between today’s recyclability expectations and tomorrow’s potential reuse and refill schemes.” That’s a smart framing, because the regulatory landscape is still evolving. Brands that invest in solutions that work across both current and future requirements avoid the costly cycle of re-specifying materials every time a new regulation lands.
The practical benefits stack up quickly. Instead of managing different label constructions for different destination countries or local regulations, brands can rely on one specification that works across multiple markets. That means a more agile portfolio, easier international deployment, and reduced complexity in supply chain management.
For designers, SH6020-W Plus removes a common constraint — the fear that sustainability requirements will limit creative options. Design teams can develop high-quality packaging concepts knowing they already align with emerging circularity requirements, without material limitations forcing compromises.
For converters, a single adhesive platform supporting multiple customer requirements means less inventory duplication, fewer production changeovers, and the ability to respond to increasing demand for circular packaging without disrupting established workflows.
The wine and spirits sector is particularly well-suited for this kind of dual-performance adhesive. Glass bottles have strong reuse and recycling infrastructure in many markets, and label performance during both the product lifecycle and the end-of-life process is genuinely important. A label that stays beautiful on the shelf but washes off cleanly in the recycling stream solves a real problem — not a hypothetical one.
As PPWR deadlines approach and circular packaging requirements tighten across Europe, solutions like this will move from “nice to have” to “need to have.” Fedrigoni’s approach — extending proven technology rather than reinventing it — is exactly the kind of practical innovation the industry needs right now.
Source: Labels & Labeling — https://www.labelsandlabeling.com/news/substrates-adhesives/fedrigoni-introduces-recyclable-adhesive
